Lee Lee McKnight believes in the power of intention. She founded her business, The Perpetual You, in order to provide encouragement, support, and community for women focused on living with more intention. The Brave Files.

Intention • Collaboration • Revelation

show notes:

Lee Lee McKnight believes in the power of intention and has designed her entire life as such. Nearing her forties, she realized the importance of living in alignment with her personal values, therefore, she puts significant energy out into the world, creating the change shes desires to see. There's a special level of bravery required to create such an intentional life.



Searching for Intention



Lee Lee felt a call to “more,” after years of following along with societal norms. She observed a cultural shift happening, and she wanted in on the action! Women are beginning to recognize the values they hold in the highest regards are often different than what society expects. And that is OKAY! As a result of this realization, Lee Lee founded her business which provides encouragement, support, and community for women living with (or learning to live with) more intention.



Intentional Action



First, living intentionally isn’t always easy. It takes work, focus, and determination. Second, you must define your values and realize you have control (empowerment!). Living with intention means you say ‘no’ to the things that don’t energize you. It also means saying ‘yes’ to the things that light you up. Intentional living happens when you aren’t a bystander in your own journey; you take charge and create the life you want to live!



For more on the Power of Intention, check out this blog post.

Lee Lee McKnight believes in the power of intention. She founded her business, The Perpetual You, in order to provide encouragement, support, and community for women focused on living with more intention. The Brave Files.
Top Takeaways:
  • There is so much value in building a solid support system.
  • Generosity is both giving and receiving.
  • Sometimes celebration is very introspective, quiet, and simply found in the pause.
  • Undoubtedly, bravery comes in many forms. 
  • Above all, live with intention.
Giving Is Good!

Lee Lee whole-heartedly supports small batch makers with deep compassion for women business owners. She knows buying products made locally directly impacts our communities.


When you support a small business, your money is recirculating through that person’s life. In turn, they are supporting their family. As a result, that family actively participates in their community. It truly is a beautiful cycle. 



The ripple effect is real!



Lee Lee’s website, The Perpetual You, showcases a variety of small batch makers and their specialty products. You can view The Marketplace here.

More About Lee Lee:

Lee Lee’s mission is showing women they can live the life they desire. She does this through her business, The Perpetual You. She's also used to be the creator, editor, and publisher of The Perpetual You Magazine (which has featured both The Brave Files as a “Podcast we Love” and Heather's book, Gratitude Journal: Shift Your Focus! where women shared their stories. There's even a Perpetual Blog! Check out this post written by our very own host, Heather Vickery. 


And there's more!


As if Lee Lee doesn't have enough, intentional, stuff on her plate – – she's also the co-host of the Mama Now Conversations Podcast. The podcast shares conversations about motherhood, personal identity, and all the messy stuff in between. Essentially, it’s a celebration of life.



Connect with Lee Lee



Finally, we encourage you to learn more about The Perpetual You through Lee Lee’s website. You can also connect with her via Facebook, Twitter, and Instagram.

StillBrave, fight childhood cancer. Tattoo Tom. Big Foot IV, 206.5 miles up hill. Fundraiser. The Brave Files. Heather Vickery

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